Divergent thinking can make you lose focus or get lost in the details.Ĭonvergent thinking is focused and linear and can feel like narrowing down to the “right” answer. Divergent thinking is one of the reasons that I enjoy being a designer, but it also comes with drawbacks. It helps you explore multiple angles and perspectives while you work. This process model has endured the test of time because it’s simple and it communicates how the design process feels.ĭivergent thinking is free-flowing, non-linear, and feels “creative” to some. The great thing about the Double Diamond is that even if you've never heard of it, you're probably already using it. Designers have been working as problem-finders through the 20th century, and the Double Diamond is a simple visual that represents design in the 21st century. It’s a huge paradigm shift for designers to become problem-finders or researchers. We do more than that, however, and the Double Diamond shows two distinct activities in design: problem-finding and problem-solving. Designers won’t argue that point because we do solve problems. The big idea in The Double Diamond is that the problem is just as important as the solution.ĭesigners are commonly known as problem solvers.

Designers can work on Problems and Solutions Once you understand how it works, you will start seeing problems and solutions everywhere. A word of warning: the Double Diamond is one of those things that you can't unlearn.

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